Marketing dashboards· Web analytics

Marketing and sales dashboards for better decisions.

Bring spend, leads, opportunities and sales into a shared dashboard. We build Power BI or Looker Studio dashboards with defined metrics, identified sources and an agreed refresh schedule.

Define my dashboard

(01)what’s included

A dashboard for each decision.

We combine strategy, technology and data to improve your business results.

Management dashboard

An overview of spend, acquisition and revenue with comparisons by period, brand or market. We define which indicators support decisions and the detail each manager needs.

Marketing dashboard

We combine GA4 and campaign platforms to analyse cost per lead, conversions and channel performance. We explain attribution differences before adding results together.

Sales dashboard

We connect your CRM to show opportunities, close rate, sales cycle and recorded revenue. We separate confirmed sales from forecasts and pipeline value.

Power BI and Looker Studio consulting

We select the tool based on sources, users and permissions. We develop the model and views in Power BI or Looker Studio, accounting for licence and connector costs.

Data integration and quality

We align campaign names, dates, currencies and join keys. We define refresh frequency and show when a source fails or its data is incomplete.

Handover and team adoption

We document the KPI dictionary, filters, sources and access. A training session is included, and we agree on the maintenance needed to address new business questions.

(02)how we work

Clear method, clear deliverables.

Every phase has its scope, duration and KPIs defined in writing. You know what you are buying, when it arrives and how it is measured.

Request a proposal

Business questions

With management, marketing and sales, we define decisions, KPIs and sources. We avoid metrics nobody will use.

Definition

Model and prototype

We design source relationships and a view prototype. We agree on formulas, filters and access levels.

Design

Build and reconcile

We connect sources and compare indicators with their original systems to explain any differences.

Validation

Training and evolution

We deliver the dashboard and documentation. Support and additional sources are planned around team usage.

Continuity

(03)questions

Frequently asked questions

What should a marketing and sales dashboard include?

The indicators needed for decisions: spend, leads, opportunities, sales and costs by stage, where data exists. Every KPI needs a definition, a source and a period. Filters and refresh dates should also be visible.

Is Power BI or Looker Studio better?

It depends on the company’s environment. We assess model complexity, sources, distribution, permissions and budget. Power BI and Looker Studio have different connection and licensing options; requirements drive the choice, not just report appearance.

Can you connect Google Analytics 4, Google Ads, Meta and our CRM?

Yes, where access and compatible connectors or APIs are available. Before building, we check limits, costs and field availability. We do not add conversions from different platforms without defining how to avoid overlap.

Does the dashboard update in real time?

Frequency depends on each source, connector and licence. We agree on a schedule appropriate to your decisions and show available refresh information. Some sources process data with a delay, so recent reports may be provisional.

Are licences, connectors and maintenance included?

The proposal separates dashboard development, required licences or connectors and ongoing support. Access and report ownership are agreed with your company before handover.

(04)connected services

Connect measurement, campaigns and sales.

Start with the problem you need to solve. Each service has its own scope and deliverables.

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let’s start

Put your KPIs in a useful dashboard.

Tell us which reports you prepare manually, which sources you use and who will make decisions from them. We will define the views and connections needed.

📍 Valencia · Madrid · Dublin · Berlin☎ 686 568 904✉ hola@multiconversion.com